Our purpose

To deliver outstanding investment outcomes for Australian Superannuation Funds and their members.

The Playfair difference

Playfair is an equities asset manager built with a singular focus on supporting Australian Superannuation Funds, enabling us to offer clients genuinely tailored and differentiated investment strategies.

Deep Superannuation Fund Experience
1. Direct experience from within an Australian Superannuation Fund.
Leading Investment Performance Track Record
2. Leading investment performance track record.
Proven Experience In Direct And Proactive Stakeholder Engagement
3. Extensive corporate engagement experience.
Flexible Business Model, Enabling A Tailored Approach
4. A tailored approach and philosophy of partnership.
Scalability
5. Demonstrated ability to deliver scale and scalability.
Aligned And Unconflicted
6. Aligned and unconflicted.
Our difference
Our approach

Every Superannuation Fund is configured differently, with unique challenges, objectives and member profiles. We tailor investment strategies to meet the specific needs of each of our clients and their members.

Invest The Time To Understand

Invest the time to build a thorough understanding.

1
Tailor The Optima Strategy

Tailor the optimal investment strategy.

2
Implement With A Partnership Mindset

Implement with a Partnership mindset.

3
path
Our process
Our values

Underpinning all that we do.

It’s All About Our Clients And Their Members
Client focus

It’s all about our clients and their members.

Alignment, For The Long Term
Genuine alignment

We are a majority founder owned business.
We succeed when our clients succeed.

Partnership Mentality
Partnership mentality

We take the time to build a deep understanding first. And then tailor solutions specifically for each client.

Authenticity
Authenticity

Our values are drawn from our experiences working with and within the Australian Superannuation Fund industry over a long period of time.

The Playfair team

Passionate about supporting our clients in delivering outstanding investment outcomes for their members.

The team